Siia Cosmetics


Shopify Theme Customizations

Shade Finder Recommendation System

User Generated Content Submission Form

Bespoke Color Swatch Selector


Klaviyo, Quiz Kit, Stamped.io, Jotform, Back in Stock

The Brand

SIIA is an American cosmetics company with a mission to bring high-quality luxury cosmetics to the greatest number of people because everyone deserves beauty.

Our Solutions

With its goal of making luxury beauty available to all, SIIA needed a storefront that was not only beautiful itself, but made it easy for shoppers to select the right product and the right shade.

With branding and design from Partners & Spade West, Free State developed a customized Shopify theme and created a shade finder and color swatch selection interface to ensure customers find products that bring out their true beauty.


SIIA's Shopify store makes luxury beauty available to everyone through its easy-to-use interface. It also makes finding the right product simple through its shade finder quiz and color swatch selection interface! Internally, the SIIA team can easily highlight specific products via the ability to feature editorial content within the product grid.

Our team created functionality including unique content blocks, reviews, a UGC photo upload system, shade finder and more through a combination of customized third-party apps and bespoke functionality.

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Whether you’re just starting on Shopify, a rapidly growing brand needing help to truly scale, or even an agency on the hunt for a trustworthy white label partner - we’re ready.