Indie Lee


Magento 2 (Headless) to Shopify Plus Migration

Shopify Pre-built Theme Customizations

Free Product Sample Promotion System

Custom 3PL Order & Fulfillment Integration

Product Focus & Ritual System

Product Ingredients Library


Klaviyo, Power Reviews, Yotpo, Swell, Stockist Store Locator, Bespoke Shipping, TaxJar, Jebbit

The Brand

Indie Lee is a natural beauty and wellness company focused on delivering high quality products formulated with clean ingredients to consumers.

Free State has had the honor of working with Indie Lee since 2012. Over time we’ve been a part of helping something that started in her home blossom into a global brand.

Our Solutions

Indie Lee needed more flexibility and ease of use than their previous headless Magento 2 setup was providing. They wanted a platform that could be nimble and yet mature enough to handle their operational requirements.

Free State consulted on and actioned the re-platorming to Shopify Plus including migration of all data, developing a customized theme, and backend integrations with 3PL and accounting systems.

Positioned For Success

After leaving their old platform behind for Shopify Plus, Indie Lee has been able to take action on new ideas and opportunities quicker and with less development lift. Elements of the site content that previously took code updates were exposed to the team which has facilitated a more flexible and timely promotion calendar.

As part of the migration our team implemented functionality including unique content blocks, reviews, rewards, custom product sample promotions, ingredient library and others that were achieved though a combination of customized third party apps and bespoke functionality.

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Recent Work

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Whether you’re just starting on Shopify, a rapidly growing brand needing help to truly scale, or even an agency on the hunt for a trustworthy white label partner - we’re ready.